Many of the accommodation networks have established themselves with their own
brand names. Yet such is the nature of online business, that you will often find
that brands are brought out or taken over by larger corporations, who often
maintain the name as part of their stable of brands.
The rise of the internet
has allowed the traveller to search for 'best deals', 'specials and 'discount
rates'. It has made it easy for travellers to quickly search different
accommodation networks to compare prices, sometimes even for the same abode.