This plant flowers in winter and spring and is found mainly growing on dry rocky or stony slopes. The flower is a yellow-green and red, turning to a brownish hue.

The name campanulata means ‘bell-shaped’, that describes the bell shaped fruit of the plant, with the narrow horizontal wing, that has no split. The narrow leaves are succulent and hairless. The branches are hairy.

With some 27 species of Maireana in the Central Australia/Northern Territory region, the fruit of the plant is essential for comprehensive identification.