The group of flowering shrubs Eremophilas are also commonly called native fuchsia, emu bush, poverty bush, turkey bush etc. They are found in a variety of forms from ground cover plants, small to large shrubs and small trees.

The genus Eremophila, meaning ‘desert-loving’, apply to a group of plants that number over 200 species, most being in the Western Australia region and approximately 27 species in the Central Australia - Northern Territory region.

The eremophilas are easily recognised by their flower, having a short to long floral tube or corolla with five unequal lobes that form into 2 lips. There are two types of flowers, with the short flower (approximately 75%) adapted for pollination by insects and the other for pollination by both insects and birds.