When linking to other websites, you should consider why would you want to link
to them, what are the benefits to you, and what are the benefits to visitors to
Linking is a great tool, if used appropriately. It is a way of providing
additional resources from other reputable sites that should enhance your site
and offer some sort of benefit for visitors following that link.
Whilst many websites provide 'resource' or 'links' page(s), the way these
links pages are organised is important. Some suggestions we have for a good
links / resource section are:
- Link to websites with related topics to your site.
- Each links/resource page should only have a limited number of links.
- The page should be appropriately titled.
- Avoid have a mishmash of links, that is avoid having links to sites that
Now providing links to other good resources that enhance your website and
providing additional good information for visitors to your website, is a widely
used tool on the internet. There is an additional benefit if you can get the
site you are linking to, to provide a link back. Such exchange of links, is
known as 'reciprocal linking'. Even better, you could expand the way you provide
reciprocal links by integrating the links throughout your sites main content.
A great example is AusEmade, where they list travel-related operators within
specific sections and pages related to where the service provider is located or
offering their services. This makes those listings and links relevant to their
visitors and increases the chance of their visitors following the links to the
other website. Whilst AusEmade do not necessarily demand a reciprocal, the other
website should gain a benefit by linking back, especially if they link back to
the section that relates to what they offer/provide, thereby providing related
additional information/resources for visitors to their own website.
Three Way Linking
Some SEO operators and email link requests ask for a 'triangular link swapping',
known commonly as a 'three-way link'. Whilst there are legitimate reasons to do
three way links, why would you. When you think about it, why would you link to a
website that will not link back to you, who instead offer a link from another
site, most probably a dummy site, or a site that is just filled with endless
listings of often unrelated links.
With many owners of website creating dummy sites for use in their three-way
linking strategy, becoming involved in such strategy could turn visitors away
from your website, lead to damaging the reputation of your website creating
other long term problems in the future.
It is thought, that many search algorithms are able to detect 'link trading'
being used as a means of artificially boosting the popularity of both sites, and
are discounting the value of these links. Whilst not all such links may be
detected, search engines are continuing to work and improve on their algorithms.
There is a great article by Google on
What's an SEO?
A 'link farm' describes a method of linking where a group of
web sites hyperlink to every other site in the group. Whilst it may have started
with good intent, unscrupulous webmasters have muddied the waters, so much so
that search engines are now filtering out pages found on such websites, with
some instances of the entire domain being removed from search engines own
indexes. These days, link farms are considered a form of 'spamming' the index of
a search engine. It is also called 'spamdexing'.
If you are considering doing a reciprocal link with other websites, then
commonsense should prevail. Is the website you are considering linking with
relevant to your website, web page, and of any value to visitors to your site?
If the answer is 'NO' then Don't link. If it is relevant and of value to you and
visitors to your site, then make the link and associated text relevant and of
value. For example, if your site is about Travel in Sydney, then it makes sense
to link to sites about Sydney, or sites about Australia, but linking deeper into
that site where they have content about Sydney.
We hope you find what we have said so far as useful and we will be expanding
on this topic of 'promoting your website' over time... so keep checking back to
Of course, when ever reading anything, you should always do some
research yourself, to find out whether other people agree with what you have