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teliad | Rank Better - Earn More
The art of SEO otherwise known as 'Search Engine Optimization', is not such a mysterious thing and for many of those new to promoting their web site, it is something that needs to be tackled.

The internet provides access to a huge resource that covers all you need to know about 'Search Engine Optimization, from tools used for getting the best keywords to getting listed with search engines.

Creating and publishing your website live to the internet is just the first step of the process. If you are a small business, you will then need to promote your online presence. This need not be expensive and can often be done very cheaply. Websites actually have a levelling effect, with small businesses able to compete with the more established or larger businesses. Of course you may not want to compete at the top end of the market, it is just a matter of knowing what and who your market is and ensuring that this is what your website targets.

Promoting yourself on the internet is not necessarily a fine art. It can be trial and error, often applying some commonsense, researching and reading as much as you can. Throughout this section, we have provided and listed some information that we hope you find of interest and help in this online world.

Following are some resources/tools that can assist you to get more traffic to your website, to tweak the content of your pages, and to expand your knowledge on ways of promoting your website.

Resources / Tools

Do-it-yourself Tools
Analytics with Google
This tool from Google offer features via a script whereby you can see how visitors interact with your website and identify issues that may prevent them from. Visit the Google website for more information on Analytics.
Google AdWords - Keyword Tool
A great keyword tool to get new keyword ideas by entering a few descriptive words or phrase, as well as seeing how popular your word or term is on the world wide web.
Keyword Discovery
Keyword Discovery collects keyword data from many different search engines world wide and compiles a range of search related statistics. Knowing what exact search phrases customers use to find your products or services enables you to maximize the available search engine traffic.
Check out their Free Search term Suggestion Tool
Get Suggestions For Phrase:

Brought to you by Digital Point Solutions
Keyword Suggestion Tool - Keyword Point Solution
A handy little tool that show you results from Wordtracker and Overture for determining which phrases are searched for the most often.

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Domain Resources
Allwhois - MarkMonitor
A free service provided by MarkMonitor, being the most complete whois service on the internet. It automatically locates the appropriate "whois" database server for a particular domain name, queries that database for information about that domain name, and returns all available data. In addition, a domain name availability check will also be performed, even if a particular domain extension doesn't have a searchable whois database.
BetterWhois.com
Search for a domain name across all registrars, including new registrars. Links to all active and pending registrars and allows users to receive detailed domain reports via e-mail.
DomainTools
Wildcard search of all current/deleted/expired whois domains. Domain Suggestions Engine serves over 10 Billion suggestions a year. Domain History is a view of historical whois records, although you have to pay for this service.
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Page Rank
What is PageRank?
A trademark of Google, PageRank is the result of a link analysis algorithm. The numeric value represents how important a particular page is on the web. A number of factors are taken into consideration when calculating the importance of a page, one being how many other sites and pages link to the page. Of course there are many websites trying to outwit the Google algorithm for PageRank, which is why Google is constantly tweaking and changed the algorithm, in fact Google explains that PageRank is important but not the sole factor in how pages are ranked.

There is a great article by Danny Sullivan 'What Is Google PageRank? A Guide For Searchers & Webmasters'.

PageRank is also used by many SEO and advertisers when seeking a link partnership or page that they want to advertise on. Whilst a higher PageRank page can command a higher advertising dollar, the real value of a page should really be the content. For us here, it makes more sense to target pages that are relevant to our market.

There are PageRank prediction tools that supposedly can predict your future ranking. Our experience is that not all of them work, some appear inaccurate, giving a page rank that is less than what you actually have. What does work is creating content that is relevant and actively seeking reciprocal links to sites that are relevant to the content.
SEOmastering.com
Provides a PageRank Prediction tool to predict your website's future Page Rank based on the quality and quantity of backlinks.
Webmaster Guidelines - Google Webmasters/Site Owners Help
With Google holding the number one position for search engines, it also follows that it holds the keys to information on how to achieve a higher ranking for Google searches. So where do you start? The answer lies within Google's own webmaster help and guidelines.
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Web Promotion Resources
Performancing - Helping Bloggers Succeed...
Performancing.com is a group weblog written by professional bloggers, for professional bloggers with the emphasis on commercial blogging... a place where those that want to make money from their blogs can learn, and perfect the art of making a living from weblogging.
SearchEngineWatch.com
Google Dance Case Studies is an interesting article about real life examples of Google changes effecting sites.
Small Business Brief
Providing small business resources, informative articles, current news, software directory and the small business ideas forum. Additionally offers a free weekly newsletter that caters to small business owners.
Wikipedia
From the popular online encyclopedia, is an article on Search engine optimization, including the history and the in and outs of the SEO. There are also links to a good number of other resources.
 
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