The internet provides access to a huge resource that covers all you need to know about ‘Search Engine Optimization’, from tools used for getting the best keywords to getting listed with search engines.

Creating and publishing your website live to the internet is just the first step of the process. If you are a small business, you will then need to promote your online presence. This need not be expensive and can often be done very cheaply. Websites actually have a levelling effect, with small businesses able to compete with the more established or larger businesses. Of course you may not want to compete at the top end of the market, it is just a matter of knowing what and who your market is and ensuring that this is what your website targets.

Promoting yourself on the internet is not necessarily a fine art. It can be trial and error, often applying some commonsense, researching and reading as much as you can. Throughout this section, we have provided and listed some information that we hope you find of interest and help.

Following are some resources/tools that can assist you to get more traffic to your website, to tweak the content of your pages, and to expand your knowledge on ways of promoting your website.